| WILLIAM J PINIARSKI | |
| William Joseph Piniarski was born and resides in Worcester County, Massachusetts. He is a technical and fiction author, as well as the owner and founder of WEBster Computing Services, a World Wide Web presence, design and marketing company. He received his computer science degree from the University of Hartford, Connecticut where he graduated magna cum laude. |
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| LAUNCHING ONTO THE WEB: A Small Business View | |
| The road to
establishing a lasting presence on the World Wide
Web is a rocky one. Traditional business
practices do not hold and new methods of
implementing commercial ideas need to be
established. However, an entry into World Wide
Web business does not need to be difficult.
With the proper advanced framework mistakes
can be avoided. When one thinks of internet business many questions come to mind, and a lot of them aren't pleasant. Can commerce be secured and if so will the public be willing to accept new methods? Does the current user base of the internet merit a long-term business presence? How does one get noticed on the internet? Do legal rules change when you log on? There is a lot of false or incomplete information floating around out there, mostly because the World Wide Web is an evolving media with unique facets. What is true is the web is an ideal place for a small business. Every company on the web has the potential to play on level ground, a fact that can not be stated about traditional business. In fact, in many circumstances small businesses, or a businesses of one, have the advantage. This book shows how to get started on the internet as a small business, or a business of one, from a beginner's viewpoint using practical and time-tested techniques. Technical jargon is avoided whenever possible to create an ease of reading. You will be shown step-by-step what to do, and more importantly what not to do while establishing your World Wide Web presence, from choosing a web address and web server provider to making sure the resultant website gets noticed. Business topics are key to the discussion: how to integrate merchant solutions into web business, how to make a website usable for incoming customers, how to increase customer interest and what to do if that interest wanes. Security issues will be discussed and the world of copyright and trademark protection will be brought into the light. International and legal situations are reviewed. The web was born in the United States but has grown globally. As an internet merchant the concerns of foreign customers, and their governments, need to be addressed. Small business methods of internet practice are introduced, such as customer relations, on-line ethics, billing and contractual policies and office functionality. The full spectrum will be covered in a fun and informative manner. |
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